INNA
The project
Design, prototype, test and launch a new gut health and wellbeing app for Holland and Barrett.
The project kicked off as a tool to support gut health. During the discovery phase, the focus shifted from general gut health to tackling IBS and various IBS-related gut health issues, to give targeted and personalised support.
Ideate
In a coordinated effort to define the project's scope and determine the project deliverables, key stakeholders reviewed a number of problem statements alongside a landscape analysis and prioritised these into 'How might we...?' statements as the following:
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How might we empower IBS sufferers, throughout their IBS journey, to help effectively manage their condition?
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How might we guide and support IBS sufferers to feel confident in adopting various solutions and maintain changes in their lives?
Information Architecture & Wireflows
User research indicated that a comprehensive strategy for promoting and adopting good gut health habits and advice involved a combination of utilising various services, educational resources, and health and wellness products. A well-structured information architecture facilitated the creation of an optimal user journey for navigating the app.
User Testing
User testing during the app's development phase confirmed that the user journey and new features aligned with the needs of the customer base. Rapid prototyping and testing facilitated swift product launches and enhancements to the app.
Design System
The Inna app's design system was established on the principles of the H&B design system, maintaining a link to the core business while crafting a unique identity for the app through the colour palette, new components, icons, and illustrations.
Inna design
Screenshot showcasing the design of the Inna app with a video playback demonstration.
