I am a passionate UX Designer dedicated to creating intuitive, impactful digital experiences that improve people’s lives, particularly in the health and wellbeing sector, where I believe thoughtful design can make a significant difference.
With over 15 years of experience in branding, as well as people and project management in both the UK and global markets, I aim to integrate contemporary research methods and advanced digital design skills to foster the development of future digital concepts and products.
Experience
Product Designer
Holland and Barrett
Dec 2021 - at present
Principal designer for the Holland & Barrett retail app.
Research, ideate, design, test and develop health and well-being products for H&B.
Facilitate ideation and brainstorming workshops with design teams and key stakeholders.
Presentation of design ideas with stakeholders and the wider H&B teams and execs.
MSc UX Design
Kingston University
2020-2021
MSc in UX Design at Kingston University.
Executed four UX Design projects, collaboratively and independently.
Extensive qualitative and quantitive research with data analysis
Conducted Formative and Summative Usability Tests including data analysis and documenting findings in a report.
Conceptualised new and innovative digital applications for commercial and environmental use.
User Experience Researcher
Kingston University
Jun 2021 - Sep 2021
Conducted user research on oral cancer in the UK and South Asia markets for a healthtech start-up developing an innovative application to assist patients and healthcare professionals.
Developed personas and crafted user journey maps to pinpoint the target audience, incorporating storyboards and visuals for impactful storytelling.
Performed government and market research within the MedTech sector, assessing digital products and exploring market entry strategies.
Regional Visual Merchandising Manager
Burberry Ltd
2007 - 2020
Leading operations and teams in achieving business growth and profitability within the luxury fashion and beauty market, such as:
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Project managing a multi-million-pound takeover of Harrods Festive windows and in-store displays.
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Leading teams in the development and visual display of the opening of Burberry’s global flagship store featured in Vogue magazine.
Full CV available upon request.